For many leaders and teams, Key Performance Indicators (KPIs) are a core indicator of success. KPIs serve as the foundation for performance evaluations, compensation, promotions, and can even point to the health (or lack thereof) of the company overall.

At their best, KPIs can facilitate clear, relevant, timely communication for you and your teams about what outcomes matter most, and how progress will be measured. Nevertheless, most KPIs are an incomplete measure of success. While KPIs draw from data about business objectives, such as increasing the number of new contracts signed per month or reducing the amount of customer escalations, they don’t take into consideration another critical source of data: emotions.

Read the rest of the article