“If content is king, then repurposed content is the kingdom.” – Me, just now, feeling pretty clever about it
Let me tell you about my recent conversation with a coaching client – let’s call her Sarah. She was lamenting about the “content hamster wheel” she felt stuck on, constantly creating new materials while perfectly good content gathered digital dust in her folders. “I feel like I’m reinventing the wheel every time!” she told me.
I get it. Oh boy, do I get it.
As someone who’s been creating content for two decades (and yes, writing that makes me feel both proud AND old), I’ve learned that the secret sauce isn’t just in creating new content – it’s in making your existing content work harder for you. It’s like teaching your teenagers to do their own laundry – once you’ve done the hard work of teaching them, they can handle it themselves. (Well, mostly. Let’s not get carried away.)
