Ah, 21 years. That magical moment when you know each other inside and out, when you can finish each other’s sentences—and yet, that very familiarity can dull the spark, the intrigue, the excitement. Whether it’s a long-term relationship or a long-term business, the challenge is the same: How do you keep it fresh? How do you reawaken curiosity? How do you bring back the aliveness?
Because let’s be honest: After two decades of coaching and consulting, the thrill of the early years—the chase, the adrenaline, the discovery—may have faded. Maybe you find yourself going through the motions. Maybe you’re feeling restless, uninspired, even a little resentful. And just like in a relationship, the key is not necessarily to leave—it’s to reimagine, to rekindle, to reinvent.
So, let’s approach your business as if it were a 21-year marriage in need of a little seduction.
