From ride-sharing to co-working spaces, and from Netflix to 3D printers, all of these were, at some point, brand new ideas. And each of them had a person (or people) behind the idea who saw the business potential in turning their idea into reality.

But generating cutting-edge concepts isn’t just good for the business — it’s good for our careers. According to Susan Ashford of the University of Michigan’s Ross School of Business, suggesting and implementing fresh ideas will help you “stand out, be visible, and get noticed as a leader.”