Being a memorable, persuasive speaker requires building connection, being current and boosting credibility.

When it comes to making a persuasive presentation, there are several elements that are core to making it a success. As Aristotle said eons ago, persuasion requires appealing to ethos (trust), logos (intellect), and pathos (emotions), no matter who your audience is. From sharing your company’s successes and telling a powerful personal story to using meaningful data and citing the experts — as well as delivering your message with passion — there are multiple ways to shift your listeners from feeling bored to getting on board.