Today’s rapidly changing business environment calls for a new approach to sales, customer service, and relationship development. The need to become your clients’ trusted adviser in an uncertain world is very important during this time.
But this can be tricky in this virtual landscape for several reasons. First, when your customers are feeling reticent to buy or overwhelmed by current circumstances, you may find it challenging that you’re not able to sit down with them face-to-face to try to allay their concerns.
Second, if you’re behind on your own sales goals, it can be tempting to push your product or solution harder or faster than you normally would. Third, it can be tempting to launch into telling your customers that you have the solution to their problems because you can easily identify their pain points–even if you know you should be doing more listening than talking.
